Using guidelines from the AMP source, you follow their framework to build your web page. Originally, AMP was utilised most frequently within media websites, as Google and other search engines offered incentives to media companies in the form of placement on their “Top Stories” page.Ī Google-sponsored research paper has shown that e-commerce websites that use AMP have increased their sales by 20%, showing how page speed can directly affect sales.įurthermore, on a poll conducted by 9to5 Google on their website, 51% of users surveyed indicated that they were more likely to use a site that indicated an AMP connection, rather than a regular site. It must be said, however, that AMP has come a long way since it was first launched in 2015. This has caused some hesitation among developers. However, there has been criticised by many businesses that AMP pages are cached by Google, who would no longer need to request the page from your server, but could instead publish it from its own cache. Initially, the main draw factor for AMP was the increased loading speed - which would offer better usability and improve SEO rankings. Designed specifically for mobile devices to reduce load times, AMP compiles a version of your website that is faster and more efficient than the original.Įssentially, it presents a stripped-down version of a full website, so that information can be loaded faster for mobile devices especially for optimising google ads.ĪMP is a freeware library endorsed by Google, meaning that the code is readily available to any business that wishes to utilise it within their website. What is AMP?īefore you decide whether or not to use AMP, you must first understand what it is.ĪMP is a set of coding guidelines and components that builds a ghost version of your original website. In order to answer the question as to whether or not AMP landing pages are worth the effort to improve conversion rates, we will investigate what is involved, how it affects businesses and the pros and cons of using them. However, many businesses are still hesitant to make the change. From news and media outlets to online shopping providers, AMP has seen a surge in popularity. Download DeAMPify appĭeAMPify is a free and light app on the Google Play Store and with this app, you can bypass AMP links and interestingly operates as a desktop browser user agent.In a world where mobile devices are dominating internet usage, many businesses are asking themselves whether they should embrace the change and implement Accelerated Mobile Pages (AMP) as mobile landing pages.īut is it really worth it in the long run? AMP pages are beginning to shape the way that people use the internet. It is much easier to select all the way until the first question mark for easier sharing. You can remove this and then click on the resulting URL to go to the regular non-AMP site or copy the link to share on social media. You can remove the “platform/amp/” in the middle or the “and “” before the regular URL or the “?amp=1” found at the end. When an AMP web page loads, click on the URL and trim it by editing the URL in your browser bar. If you’re on a normal page, just click the homepage icon on the top left to begin your search using the new search engines you’ve set. Tapping on the headline will lead you to the normal web page you’re trying to access.ĭo this by clicking the three dots on your top right and scrolling to the Chrome settings > scroll to Homepage option > turn it on if it’s off by using the slider > click on the default to edit it to or. Here’s how to disable AMP pages Click on the headlineįor some sites just click on the headline of the article you’re trying to read to give you a direct link to the page you’re already on. Loading the normal website brings back these functionalities but unluckily there’s no easy toggle to get out of AMP pages. In my case, I’ve seen dysfunctional photo galleries and missing comments section and also, makes it hard to share the link. It is even more annoying to users because AMP breaks a lot of things. Another stat that will hurt when heard is that only 1 in 3 publishers see a clear traffic boost from AMP according to research done by Chartbeat. First of all, AMP pages are not favoured by Google for searches and most news organisations have dropped them for easier control over their websites and opting out is serving publishers well with some getting increased pageviews. Publishers joined in the hype and jumped on this but for most publishers, it’s been a wild ride.
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